Branding and Bonding of Corporate Presents During Different Occasion
Festive seasons are a quite common occasions in our multi cultured country. Be it Corporate gifts for New Years, Holi, Diwali or Christmas everything is definitely presented with much enthusiasm. Along with the joyful siesta come a lot of obligations. Presents hold a pivotal position throughout such events.
Gifting has surfaced as a fad, not only for household purposes but also at corporate associations. Corporate gifting is one such tendency that seems to be at a skyrocketing higher these days. With a boom in this field, gifting utility items at affordable prices appears to be the key goal.
A smart amalgamation of aesthetic and utility items has emerged in order to strengthen a carrier’s relationship with its clients and employees without spending a fortune. The trend has witnessed an upsurge in the last few years and according to industry insiders.
Consumers these days are opting for assorted items from easy prices. They are looking for items that are exclusive and premium quality. Business companies are shying away from gifting traditional items such as diaries and little electric appliances as earlier in order to contemporary as well as niche pieces. This trend has been picked up by the no corporate consumers as well.
Utensils plus kitchen appliances have taken a backseat while, modern art, gift hampers, natural leather storage items and other such items seem to be in demand. Along with the shift within gifting trends, e- commerce has also picked up pace and is on a continuous rise. In the Indian market, nowadays maximum corporate gifting takes place by means of this medium. With the prospect associated with growing demand during the season, lifestyle luxury companies, silverware manufacturers and importers of glassware and porcelain are going all out to woo the particular corporates.
Intriguingly, people in the business declare of the Rs 1, 000 crore blown up on corporate gifts, the pharmaceutical industry contributes nearly Rs 600 crore (Rs 6 billion). Among the other big spenders would be the IT and FMCG companies.
Fashionable is no longer confined to the company’s companions and associates. It has also become a way to motivate employees. Easy availability of durable products at competitive costs has also added luster to this period.
Corporate gifts are now customary and even expected.
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Corporate gifts should express appreciation and be tangible tokens of gratitude with a lasting shelf living. Companies must ensure the gifts they may be giving send the right message and they are valued by their recipients. There are certain procedure for ensure an effective gifting season. Keeping on trend is a major offer. If you are trending, you are saleable. Personalization has become a key feature these days. Every single corporate wishes to add brand value to its gifts by customizing and adding a personal touch to it. Also corporate gift baskets are very a trend these days. Assorted presents are always desirable. A focus on the client is necessary as working as per your clients needs you gain more reliability. Making a statement is important.
Corporate presents should emphasize the values of the company and signify appropriate feelings of appreciation towards the recipient. The memorable presentation is as important since the gift itself.