How you can Read a Fashion Magazine

Once i recently advised a client to study a few fashion magazines to glean some ideas for your
upcoming season, she flatly refused.

“I HATE those things! ” the girl told me vehemently. “Skinny girls, costly clothes – what does that have to do with my life? Nothing! ”

Now since this isn’t the first time I’ve heard this argument, I realized that she was missing
the point of the exercise — much like the women who tell me that will VOGUE or W are “their bibles. ” In this corner, we have someone who’s way too caught up within her own reality; in the other, we now have someone who’s much too caught up in someone else’s. Let’s all move a little more to the center and learn how to go through these things properly, shall we? We will all dress a lot better for it.

Let’s take a start with a little dissection first, then move on to the “how to” area of the lesson.

THE MODELS

Overall, magazines tend to show young, thin, attractive people in their pages for the
identical reason that grocers tend to gloss their apples and car sellers tend to have you
test drive clean vehicles: because it sells more. It’s as simple as that. Fashion Marketing 101.
Whether you agree with it delete word is beside the point; it works — Perfectly.

So well, in fact , that somewhere along the line, many women went from trying to determine whether the clothing becoming shown would work well on their systems to bemoaning the fact that their bodies have a tendency look like the mannequins. Let me let you in on a secret: those ladies don’t look like that every day, possibly. They have an army of people to get the tresses, makeup, clothes, and lighting just right. If that doesn’t work, they airbrush the photos to get the right seem. And if the model packs on a few pounds or starts to show signs of ageing, she’s replaced. Nothing like being a “has been” by the regarding 30, eh?

What a shame that will so many teenage girls and ladies have allowed the slick marketing and advertising to muddle their thinking plus impact their self esteem. Don’t be one of them. Look at the clothes and the mood the picture evokes; don’t compare yourselves to the mannequins.

THE SETTINGS

Popular magazines, you’ll often see a lovely girl in gorgeous clothes in an enviable
setting surrounded by attractive men. If only, right? Well, that’s part of the marketing. It’s
called projecting, and if you’ve ever envisioned your self swapping places with the gal within the
picture, the marketers have done their own job. It’s a set up. A complete fabrication. A ruse.
Remember that the next time you see a shot that makes you want to rush correct out and buy the
clothes you observe so you can be just like the girl within the picture.

THE ADS

Ever question why you see so many high end creative designers advertising in fashion magazines and
why the fashion magazines, in turn, show so many of those same designers in their editorial photo spreads? It’s no chance. Those one-page ads are VERY expensive, often costing tens of thousands (or more), depending on the magazine’s circulation. So the style houses don’t spend all their advertising dollars in one place. Oh, no .

They’ll put a portion of their spending budget into ads, a portion into financing clothes to magazines for
picture shoots, and a portion into developing clothes for celebrities for reddish colored carpet and other media events. That way, they spread the name recognition about. It’s clever – and costly.
But it works. If you love labels and find out a look you like in a couple of magazines and on a favorite celebrity, wouldn’t you be more inclined to buy it if you had the money? Many
are. A glance through the society pages will tell you just as much.

THE LESSON

So now that we’ve addressed the models, ads, and editorial spreads, here’s what you SHOULD be
searching for when you read a fashion mag (and yes, it’s okay to rip out pages and put these questions file for future reference – yet only if you own the magazine! ):

1 . The Trends

Fashion magazines will call them “must have” products, but look at trends skeptically to see
whether they fit your body, clothing personality, and lifestyle. Don’t worry about the price. If you find something you like and want to wear, look for an inexpensive version of the pattern at your favorite discount or wall plug store. Buy cheap, wear often , and discard when then development is over.

2 . The Updated Classics

Most women recognize that classic styles are a good value, and fashion magazines know this. So
they’ll show trendy new ways to wear classic styles and provide you plenty of ideas in the
process.
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All you have to do is take a moment to break it down to see how you can apply this to
your own closet.

a few. The Designers

If you have a “thing” for designer labels, high end magazines (Vogue, W, Marie Claire,
Town and Country) are a great place to purchase different fashion house philosophies.
Even though you can’t afford those brand names, no longer fret. If you find a look you really like, you’ll probably be able to find it a little later in the season in a budget-friendly copy-cat version.

4. Styling Ideas

Design refers to the way the clothing and accessories are presented in a picture. Take a look at
how the clothes are layered, draped, or even wrapped. Look at how the jewelry is worn. See what they did with all the bag and shoes. Look at the tresses and other accessories. If you see something you like, try creating a similar look with pieces from your own closet. You can surprised how you can breathe new existence into your old standbys just by putting on them a different way.

5. Hair and Makeup

Are you in a hair and makeup rut? Peruse a few fashion magazines to see what’s hot for the
period. Not only will you glean some new looks, you may discover that a new ‘do may be all you
need to look “au currant” this year.

Fashion magazines are a great way to learn all about what’s happening in fashion AS LONG AS you
remember that they’re created to sell clothing and accessories. Forget about the models as well as the
price tags and focus instead for the clothes, trends, and styling suggestions that might work for
you. Then duplicate or adapt them to your own budget and lifestyle. Before you know it, you may seem like you stepped out of a style magazine – whatever your age, shape, size, or budget.